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April Fools’ Day Marketing Campaigns that Drive Brand Engagement

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April Fools’ Day Marketing Campaigns that Drive Brand Engagement

PR Newswire

NEW YORK, April 1, 2015 /PRNewswire/ – While the first of April is typically set aside for harmless hoaxes and practical jokes, April Fools’ Day is also when even the most conservative of brands can use this quirky holiday to engage with consumers and get people talking about their business. In years past, big brands have pulled some pretty clever pranks and small businesses can certainly get in on the fun while tying the holiday into their marketing efforts.

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In her latest article for PR Newswire’s Small Business PR Toolkit, Sarah Ware, Co-Founder and Chief Executive of Markerly, provides her top 10 examples of how brands have successfully integrated this holiday into their marketing strategy.

  • Vegemite Energy Drink: Vegemite took to their Facebook page to announce their new energy drink product, Vegemite iDRINK 2.1. The post included an image of the new product — allowing Vegemite to showcase their humor and creativity.
  • Hulu Turns Back the Clock to 1996: In 2011, Hulu reskinned their homepage with TV programming from 1996. While it was obviously a prank, this successful tactic helped to build brand awareness and drive traffic back to their site.
  • BMW Pickup Truck. BMW increased the likeability factor of their brand when they unveiled a pickup-truck version of its M3 sports car at a Munich auto show. While most hoaxes involve manipulating photos, the Bavarian firm went one step further and developed an actual truck.

To read the remaining top seven best marketing campaigns that fooled us all, click here: http://bit.ly/1C8je5V

PR Newswire’s Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire                        

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content – from rich media to online video to multimedia – and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Contact:

Amanda Eldridge
Director, Strategic Channels
201-360-6906
Amanda.eldridge@prnewswire.com

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To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/april-fools-day-marketing-campaigns-that-drive-brand-engagement-300059675.html

SOURCE PR Newswire Association LLC

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